Kids began wearing them on their wrists and trading them with their friends. Made of what the Silly Bandz Web site calls "100 percent medical-grade silicone," the bands are manufactured quite cheaply in China [source: Silly Bandz]. First up in the list of would-be Silly Bandz successors is the Silly Slapz Slap Watch, which launched last month. "For us, it's about not being a one-hit wonder," he says. Silly Bandz are rubber bands made of silicone rubber formed into shapes including animals, objects, numbers, and letters. In 2002, Croak was convicted of forging a check, which he says he signed as a favor to a business associate. TAG US IN YOUR STORY Winner will be ANOUNCED 1/31 Can’t wait to see what you have to say in your story ️ #bringsillybandzback #sillybandz #sillybands #giveaway #give #giveaways #giveway #giveawaycontest #giveawaytime #giveawayalert #alert He credits a past career in concert promotion for helping him hone a sense for what works. We put a tremendous amount of work into listening to our fan base to give them what they want," he says. A related product, Rad Bandz, emblazons trendy sayings such as "Drama Queen" and "Epic Fail" on a thicker wrist band. In fact, a toy analyst estimates that each Silly Bandz package costs "nickels" to produce, and eyes the profit margin at … Part of their fad profitability came from the tradability. Buy online! Silly Bandz Fever. "The tradability aspect was really a byproduct of my initial thought process," he says. They are distributed by BCP Imports and are normally worn as bracelets.Silly Bandz retail in packages with themes, such as princesses or animals, and fashion accessories. The company has big plans for Fall 2010 -- Silly Pails, a $19.95 lunchbox with 72 Silly Bandz inside. Silly Bandz - How the Big Trend Wave begun Silly Bandz Craze. How Robert Croak turned rubber bands into a craze and his plans for the next big thing. A related product, Rad Bandz, emblazons trendy sayings such as … Two years later, he ran into trouble with the taxman. Another rumor circulating around elementary schools claimed that Silly Bandz were made from recycled -- and used -- condoms. The process begins with Croak and a small creative team. They debate function, price and marketing strategy until there's a product concept. "We've really stayed true to what we're good at," Croak says. He says he has learned to avoid taking unnecessary chances as a businessman. But paying attention plays a big part. Les Bandz sont des bracelets de couleur en silicone, qui, ôtés du bras, reprennent leur forme d'origine : animaux, objets, lettres ou chiffres. Some schools have even banned Silly Bandz, claiming they distract students. The winner will be announced January 17 in our stories. TAG US IN YOUR STORY The Sillyband craze is back and we want to share some bandz with you! We put a tremendous amount of work into listening to our fan base to give them what they want," he says. FOLLOW US ON IG 2. A design team then creates logos and branding before handing off the idea to in-house engineers who create a pre-production silicone molding. "If you believe in yourself and your idea, don't ever give up," Croak says. Never mind the practicality of throwing used condoms in the recycling bin; clearly, this one is unfounded [source: Silly Bandz]. Kids wear them as bracelets, collect and trade them. BCP, short for Brainchild Products, already had seen success with the "Livestrong" wrist bands popularized by bicycling champion Lance Armstrong, which it marketed as custom products. Silly Bandz is an invention of colorful silicone rubber bands with innumerous styles and shapes. More than 1 million people from around the world call themselves fans on Facebook. Jun 29, 2020 - Explore Tyler Halloween Batman's board "Silly bands" on Pinterest. For an optimal experience visit our site on another browser. His journey to success, which wasn't a straight line, holds lessons for entrepreneurs looking to hit on the next big thing. Similar shaped silicone bands are also available under other brand names from a variety of companies. Silly Bandz retail in packages with themes, such as princesses or animals, and fashion accessories. Little did Robert know, his little idea was about to be the biggest bracelet trend the world had ever seen. 0 Shares Silly Bandz are to 2010 what jelly bracelets were to the '80s. No driving around to store after store waiting for a shipment. Weird Trend: Adults Wearing Silly Bandz All the rage with the kids, funny-shaped, brightly colored Silly Bandz are this generation's answer to the slap bracelet. Silly Bandz are to 2010 what jelly bracelets were to the '80s. These days, Croak is focused squarely on the future. Trendspotting, in his view, is more an innate ability than a learned skill. I will make it my duty to make Silly Bandz a trend again. Rated 5.00 out of 5 $ 3.95 Add to cart; Justin Bieber Sillybandz. Kids everywhere are going wild over Silly Bandz!! "Other than the mall, there's no better place [than a rock concert] to spot trends in fashion and accessories," says Croak, who is 47. These colorful Animal Rubber Bands (Silly Bandz, S... Afficher plus. Our Franchise Advisors will guide you through the entire franchising process, for FREE! Some schools have even banned Silly Bandz, claiming they distract students. Shaped like animals, numbers, letters and a range of objects, Silly Bandz have become a schoolyard craze. But paying attention plays a big part. "The lesson for me was and always is to make sure you align yourself with good, respected people, and do everything by the book," says Croak. Revenue is expected to reach $200 million or more this year. Though a phenomenon here, Silly Bandz were not invented in America.